Conversations around web accessibility
Alli is the SEO and content lead for the Ascent by the Motley Fool. Her part of the business, they are a sub-brand of that, and they’re focused on creating free personal finance content, and her job is really to make sure our site is accessible … as accessible as possible for search engines, and to help our pages rank well, and to get our content to as many people as possible. And what’s fortunate about SEO is that often what is accessible for search engines is also what is accessible for humans so by approaching websites from an SEO perspective they’re at least on our way to helping make websites more accessible for humans too.
Alli says that getting the right people in the same room at the start of a project is very difficult and can impede accessibility.
Alli tells us how experiencing lack of accessibility for a classmate of hers in the built environment helped her understand the importance of accessibility on the web.
